PHOENIX CONTENT WRITER
We are a local professional content writer near Phoenix.
Paleta Web Studio is located on 5th Ave in beautiful Old Town Scottsdale, Arizona. We specialize in fully custom website design, organic search engine optimization (SEO), and SEO-centric copywriting and content creation.
WE ARE LOCAL
Custom content writing grabs you by the hand and pulls you out of the pit of spammy noise.
As a business owner of a product or service, you have to compete with a lot of noise and attention grabbers. We live in a world decorated with billboard sales signs where we’re fed a hefty diet of social media reels and sensational click-bait headlines designed to emotionally influence the way we research and make purchases on a daily basis.
Get more customers to stop their scroll, click on your website, and do business with you.
Paleta Web Studio offers affordable SEO content writing services that focuses on the needs of your target audience first, then is technically optimized for Google and search engines to organically use it in their search results.
Knowing your target audience well is the key to communicating in a way that resonates with them.
This isn’t about emotional manipulation or clever hacks. It's about you stepping into your audience’s shoes so they can read about the things they care about in a way that vibes just right. Then you can discuss how the benefits of your product or service will help them, and they will listen because you totally GET them.
We all have to see a direct connection between a need we have and the benefits and outcomes we can expect when we buy something.
Google and other search engines prioritize showing the websites and landing pages that satisfy the searcher’s intention. Meaning, what exactly did the searcher want to accomplish when they started typing in the Search box? Then, the optimized sites that are the most helpful, credible, and have a positive user experience get displayed first in the results.
The more your content can satisfy the needs of your prospective customer and the technical aspects of SEO, your qualified leads will increase.
Contact Paleta Web Studio for SEO blog writing services and website content writing that generates qualified leads.
NO
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AI generated website copy or blogs
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Cheap click bait
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Pandering to repetitive key words
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Unethical emotional manipulation
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Shallow cliché’s and overly-used trendy phrases
All these tactics
can tank your ranking position
OUR STORY
We are Carlos and Andi Rivera; small business owners carving out an honest living, just like you.
We often hear from our Paleta clients that we were the only agency they found who offered a phone number and actually picked up. Even though we researched the market in our community when we opened shop, it still surprised us that so many of our phone calls started with, “oh my God, this is a real phone number!”. You’ll see in Google and other search engine listings there are countless other agencies that are actually out of the state or country. They make themselves appear to be local by planting a landing page that ranks well in Search with basic keywords and has pictures of our community, but they can only be reached by sending a contact form. Strategic use of landing pages is smart. Faking local presence is downright sneaky.
So, here’s our story. We want you to know we are real, local business owners who serve other businesses. Our inspiration is to level the playing field for small and mid-sized businesses to compete effectively in the marketplace with the big guys and their infinite budgets. The great news is that it’s totally doable when you have the right experience behind you.
Andi is native to Arizona and was raised by restaurant owners in the Verde Valley, north of Phoenix. Her professional career is anchored in various styles of content writing for large companies in multiple industries, including Regence BlueShield and Quest Nutrition, along with clients throughout the U.S.
Carlos is originally from Latin America and legally immigrated to the United States in 2005. You can read more about his immigration story here, as a successful supply chain broker in El Salvador closing shop to start over from scratch. He founded a web design studio in the Los Angeles area, where he learned modern design practices and became specialized in his craft as a Certified Google Partner and Certified “Legend” WiX Partner.
We live in Queen Creek with our son and operate La Mejor Website in SoCal’s Redondo Beach, and our dream studio, Paleta, here in Scottsdale, AZ. You get the best of both worlds; we are local, and we come with a skillset that was polished while serving broader geographical areas and a multitude of industries. We’re happy you found us!
In success,
Andi and Carlos
experience the DIFFERENCE
CLIENT FEEDBACK
Laurie E.
"My experience with Carlos was truly wonderful. I wanted a simple website and he went above and beyond what I requested, making suggestions along the way. He was clear in his communications, and I fully understood our tutorial session, which wasn't the case when I have worked with web designers in the past. The end result is a fabulous website. I couldn't be more pleased! Five stars for Carlos!"
Senior Solo Travel - Scottsdale AZ
Dale D'Amico
"Carlos built my website several years ago. I am more than pleased by his patience and professionalism. He and I worked numerous hours together to create what I wanted. Over the years, Carlos has always made himself available to update and tweak my website. Carlos handles my SEO, and I am more than pleased with his prices and services. I highly recommend him!"
Dale Daniel Landscape Lighting Design
- Massapequa NY
Mary Weaver
"Omg!! Thank you Carlos so much for my website and everything!! I get so many compliments on my brand. You are a creative genius!! The work you do and the time and effort does not go unnoticed. Thanks so much for everything!!"
Tropical Refuge - Manhattan Beach CA
Mark Pacella
"I can't praise Carlos enough here. Outstanding communication and understanding of my business needs. Great design skills in addition to all the needed programming and formatting.
You can find no better talented creative to put your website in the hands of."
Mark Pacella - Laguna Beach, CA
Ann MArie La Lumia
"I cannot express enough how amazing it has been to work with Carlos! He has created the most beautiful website for me and my business. His professionalism was outstanding and his knowledge about all the “things” was unbelievable! He was so easy to work with and so patient and understanding.
He delivered everything that was expected and so much more! I highly recommend him if you are interested in website redesign. Don’t look anywhere else just hire Carlos…you will not be disappointed!!
Thank you Carlos for my beautiful new website! I love it so much :))"
Strouds Creek Farm - Hillsborough, NC
Wix and Google are total besties
You can’t drive your car without gas, and your website can’t show up in Search without SEO. The Wix platform has built-in SEO technical settings that are in alignment with Google’s recommendations, including rich results. Google algorithms love this because it’s easier for it to prioritize optimized websites in Search Results Pages according to the intention of the user. Meaning, what did the searcher want to accomplish by searching, and did it get satisfied with the websites that were suggested.
An exceptional benefit to you using Wix with us is that SEO is a lot more affordable for you and consistent in its results because countless hours of human manual coding (like WordPress requires) are completely unnecessary.
“Rich results” is a technical term that refers to the additional details you can see at-a-glance in the Search results before clicking on a website. This includes relevant points, like a business’s star ratings, a snippet or quick description of a product, FAQs about a particular topic, and more.
Technical SEO settings are only step one. Outside of the platform, there are more advanced actions that make up a holistic strategy that’s just right for your business. Let us get you where you want to go within the Arizona market and beyond.